Why should this be so? At no other event in the sector are products and brand worlds showcased at such a sophisticated level and in such an exclusive atmosphere as at BASELWORLD. And nowhere else is such a high quality of personal contacts and business deals ensured – something that is repeatedly confirmed by exhibitors at the show.

BASELWORLD is accompanied by a global advertising and PR campaign each time round. Some 3000 journalists from all the different continents are also present on-the-spot in Basel.

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