BASELWORLD For Exhibitors

Milestones

The development of BASELWORLD at a glance:

1917

MUBA

1917

1st "Schweizer Mustermesse Basel" (MUBA) with a special section for watches and jewellery.

1931

MUBA

1931

1st "Schweizer Uhrenmesse-Swiss Watch Show" in its own pavilion at the MUBA.

1973

EUSM

1973

1st "Europäische Uhren- und Schmuckmesse" (EUSM) (European Watch and Jewellery Show).

1986

Basel 86

1986

Exhibitors from outside Europe are admitted for the first time.

1999

Basel 99

1999

Official opening of the new watch hall (Hall 1), which accommodates three-storey stands. The show is clearly structured according to the different sectors.

2003

BASELWORLD 2003

2003

A new brand and a new official name: BASELWORLD, The Watch and Jewellery Show. This underlines the show's position as the leading event globally for the luxury goods industry.

2004

BASELWORLD 2004

2004

A new hall complex is converted into the "Hall of Universe" (Hall 6) in record time to house the national pavilions. BASELWORLD assumes new dimensions with an exhibition surface of 160,000 m2

2007

BASELWORLD 2007

2007

More than 100,000 visitors are welcomed to Basel for the very first time. With a record number of 101,700 visitors from 100 countries, outstanding sales on the part of the exhibitors, and an enormous media interest, BASELWORLD goes down in history as a truly spectacular event.

2013

Exhibition Center 2013

2013

In the period up to 2013, major modernisation work is being carried out on the exhibition site in Basel. The project compiled by Basel architects Herzog & de Meuron will create a gross exhibition surface of 141,000 square metres.

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