A further developed version of the free BASELWORLD App has been launched and is available for iPhone, iPad, BlackBerry, Android and other smart phones. The portable show guide simplifies the navigation and orientation through the show ground by providing essential information regarding BASELWORLD 2012 and an interactive 3D map. We have enriched the BASELWORLD App by adding more detailed information and pictures regarding the exhibitors and the medias. A further new feature, now also accessible over the App, is the event program. This section lists the events during BASELWORLD 2012, especially the various press conferences and cocktails of the brands. The events can be marked as favorites or saved directly to calendar of the smart phone. Like last year the user will be kept up-to-date with a selection of articles, from the current Daily News issue.