Baselworld organizers have decided to take more time for the launch of the new concept. Baselworld, scheduled for spring 2022, will therefore not take place.
This decision is based on the one hand on the experience gained from the Pop Up Event at the Geneva Watch Days and on intensive discussions with manufacturers and retailers. On the other hand, it takes into account the fact that it is particularly difficult to launch a new concept for a new target segment due to the renewed aggravation of the COVID situation and the associated uncertainty among customers. An interdisciplinary team from the MCH Group will analyze the target segments and, in close exchange with manufacturers and retailers, make a deep dive into their marketing and transaction needs.We hope to come back to you soon with new and positive news about the future of Baselworld.