From August 30th to September 2nd 2021, Baselworld was back in Geneva during the Geneva Watch Days. And it was very different this time. At our pop-up venue we presented the new Baselworld. A carefully curated lineup of brands were with with us showcasing their novelties and iconic collections.

Our pop-up venue in Geneva provided an insight into the myriad opportunities the new hybrid platform has in store for the industry that includes a totally new and re-thought live show alongside a contemporary and state-of-the-art online community platform. Our venue welcomed you to connect, discover and share with plenty of on-site activities planned including talks and convivial social moments. 

They were with us in Geneva.

Ten exciting brands have embraced the opportunity to be at the first activation of the reinvented Baselworld and will showcase their innovations and novelties to the world.