baselworld

BASELWORLD

Messe Basel, 1968.

Since 1917 BASELWORLD has brought the world of watches, jewellery and gems to life. It’s paved the path for uniting all players in the industry from around the world, in one place: manufacturers, buyers, collectors, media, influencers. An emblematic event, or the unifying element for bringing an entire universe together with a single objective: to meet and jointly develop business. BASELWORLD is at the heart of tradition, innovation and inspiration, breathing new life into the community

An emblematic event, or the unifying element for bringing an entire universe together with a single objective:
to develop business.

BASELWORLD is all about showing, telling and discovering with the sole purpose of livening up the industry.
It is a driving force, the leader of a community, the zenith for all enthusiasts, the key moment, a real springboard for brands since forever.

Today, more than a century later, the event is reborn, reinventing itself and going further.
BASELWORLD is becoming a hub. A multiform, hybrid meeting point between virtual and physical events to be experienced and consumed all year round.

A matchmaker, a pivotal meeting point for all players in the industry.

A platform designed to promote brands, guide buyers and increasingly develop the global driver: passion!
Where the whole industry unifies in motion, creating contact, gravitating together, to live and to share.

A single objective: to develop business.

Messe Basel, 2021