From September 2021, the world of watches, jewellery and gemstones will be global, varied and interconnected as BASELWORLD performs 365 days a year. The new BASELWORLD year-round digital platform has innovative features for publishing and consuming content, a ‘matchmaking’ function that optimises connecting, novel opportunities for interaction and conversation, meetings, exchanges and networking, events and launches all conceived to keep the community alive, in dialogue and vibrant throughout the year.
For the brands and all players, including customers, enthusiasts and the press several levels of access, activation and use are available. BASELWORLD’s dynamic digital platform is a novel, comprehensive, intelligent tool for connecting to the market, designed to evolve based on user feedback.
The future is being written: an annual show transformed into a digital, global space that is active all year round.