Mr Nardin, during the past weeks, Baselworld announced many new concepts and measures for the 2019 edition. What are your expectations of the show?
Diego Nardin: Baselworld has always been a very important opportunity for us to meet our most valued customers. In addition, the show attracts specialist retailers from every corner of the world. As every year, we have high expectations for Baselworld, for this is the place where we communicate our values and where we receive feedback from our customers. Furthermore, Baselworld represents the perfect occasion to establish new business relationships, to strengthen partnerships with the existing customers – and to present our new collections.
The industry is undergoing rapid changes. How do you perceive them? Where do they have the strongest impact?
Diego Nardin: Indeed, the industry is changing very fast, but at Fope, we feel well prepared to face the challenges. Analysing the trends regarding the behaviour of a whole new generation of consumers will require great attention and constant aligning with their needs. Millennials love being part of an authentic brand because they do not only want to buy a logo, but also to identify with its values and a convincing brand story. They will build an even stronger brand loyalty than the generations before.
While it is a challenge, it is also very inspiring. In the end, those brands that will manage to find the right tone and channels to successfully communicate their values will be rewarded. We are moving forward in this direction and it is a great challenge for us, too. We are changing and adapting our brand communication to successfully explain our real and authentic values: ethic, quality and sustainability, which, I am proud to say, have always belonged to Fope’s heritage.
How do you address them and how is this reflected in your products and through your distribution channels?
Diego Nardin: We are an Italian brand and value in-house production and high quality above all. After all, one of the pillars of our family business that was founded in 1929 has been innovation. We are proud to say that our collections bear a distinctive design that might look effortless, but behind the beauty of every Fope jewel there is a constant technological research, paired with investments on training and efficiency. We believe this is what makes us capable of dealing with market requirements in advance.
What can visitors look forward to seeing at Fope’s stand at Baselworld 2019?
Diego Nardin: The show will be the perfect occasion for us to celebrate our 90th anniversary. The founding family will be present and will be delighted to meet both long time retail partners and new friends of the brand in our signature House of Fope. Expect a lavish indoor garden, Italian furniture and some fantastic new products in terms of branding as well!