Portrait of Caroline Scheufele

März 22, 2019

Magic in its most beautiful form

Chopard delights its customers with a spectacular new collection

In this interview, Chopard’s Co-President and Artistic Director Caroline Scheufele talks about impressive jewellery innovations and other projects that are close to her heart.

Would you be willing to reveal the special secret behind Chopard’s new haute joaillerie collection?

Caroline Scheufele: Our goldsmiths developed an innovative setting technique that makes diamonds, sapphires, rubies and emeralds seem to defy gravity. The gemstones appear to float as if by magic and kindle a fascinating play of lights. I have always dreamt of creating a jewellery collection in which you can no longer see the gold or the titanium. We primarily use the latter metal for earrings because titanium is lighter in weight than most other metals, for example, gold or platinum.

What other highlights have you prepared for unveiling at Baselworld 2019?

On the one hand, we are presenting several new editions in our iconic Happy Diamonds collection. Plus our popular Happy Hearts collection now includes new bangles that feature other colours and also, for the first time, three small hearts.

Have you been able to keep the promise to use ethical gold exclusively?

Absolutely. We already began processing fair-trade gold in 2013 with the pieces of jewellery that we made for the Cannes Film Festival. Our customers experience it as an added luxury to know how the jewellery that they have fallen in love with was made. We firmly believe that luxury should be transparent.

Which is your personal favourite from Chopard?

That’s a difficult question to answer. At the moment, I feel especially enthusiastic about the Magical Setting collection. Of course, the Happy Hearts bangles are especially close to my heart too – and not just because they are so wonderfully casual to wear but also because their sale enables us to support various aid organizations, such as the Naked Heart Foundation, founded by Natalia Vodianova.

Chopard & Cie S.A.

Quality and creativity are the hallmarks of Chopard, the internationally known luxury watch and jewellery firm founded in 1860. Today, Chopard continues to produce high-precision watches and precious jewellery through a skilful mix of innovative design, high technology and traditional craftsmanship. Chopard has been developing its own watch movements at its manufacture in Fleurier since 1996.

Hall & Stand

  • 1.0 | D15