TAG Heuer

Founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, TAG Heuer timepieces are designed for those who love challenges. Our influence is enhanced by our unique communication based on three pillars: sport, lifestyle and heritage, embodying our legacy and DNA. Our partnerships and ambassadors illustrate our open-minded and open-door culture, with the most prestigious and avant-garde names teaming up with TAG Heuer: the Red Bull Racing Formula One team, the Formula 1 Monaco Grand Prix, the Formula E championship, the biggest football leagues in Europe, the Americas and Asia, Manchester United, trendsetter Cara Delevingne, and actors Chris Hemsworth and Patrick Dempsey.

Brands

  • TAG HEUER
  • ¢LVMH SWISS MANUFACTURES SA

Products and Collections

Carrera

Carrera

Elegance blended with speed and luxury – the Carrera collection evolved from the famous 1963 model named for the Carrera Panamericana, one of the oldest and most ruthless endurance races in the world.
Monaco

Monaco

The most thrilling, glamourous and challenging Grand Prix race of all gave rise, in 1969, to one of the most iconic watches in the world, famously worn by Steve McQueen in his wonderful portrayal of Heuer racer Jo Siffert in the 1971 movie Le Mans.
Aquaracer

Aquaracer

The modern evolution bred of generations of waterproof watches pushing the boundaries of toughness, precision timing and calm under pressure.
TAG Heuer Formula 1

TAG Heuer Formula 1

This collection perpetuates the exhilarating look and feel of the wrist chronographs that have kept TAG HEUER at the forefront of technology and style since 1860.
Autavia

Autavia

AUTAVIA, the perfect blend of AUTomobiles and AVIAtion is TAG HEUER’s historically inspired timepiece collection born from the original Heuer dashboard and cockpit clocks of the 1930s.
Link

Link

Inheriting the spectacular bracelet links of the 1987 Heuer SE/L and the edgy sensuality of Tag Heuer’s modern sportswatches, the LINK collection sets itself apart by its organic yet strict geometry and the brilliant alternance of satin and shine.

Press Releases

  • Connected Modular Golf Edition
  • Autavia

Events

  • March 20, 2019 | 04:15 PM
    Press Conference
    TAG Heuer booth, Hall 1, Booth D01

Contacts

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