Baselworld - TAG Heuer’s Third-Generation Connected Watc

April 01, 2020

TAG Heuer’s Third-Generation Connected Watch

TAG Heuer unveils its new high-end Connected watch with in-house apps and smart design.

TAG Heuer was among the first to start the development of high-end wearable tech in 2015, working closely with Google and its Wear OS technology. This new collection is now the third-generation of the TAG Heuer Connected series and comes with a host of new sports apps that have been designed entirely in-house. The timepiece includes a GPS function, a new heart-rate monitor, and features tracking features for golf, running, cycling, walking, fitness, and more.

Baselworld - TAG Heuer’s Third-Generation Connected Watc

On the design side, the timepiece comes in a choice of a 45mm stainless steel or titanium case that includes the same signature facetted lugs as the brand’s mechanical timepieces. Everything about the design looks like a fine timepiece, from the polished and brushed finishes to the gradated ceramic bezel and crown.

Baselworld - TAG Heuer’s Third-Generation Connected Watc

The new collection was unveiled during a star-studded event at New York City’s Caldwell Factory by Frédéric Arnault, TAG Heuer’s Chief Strategy & Digital Officer, and Stéphane Bianchi, CEO of the LVMH Watch Making Division and CEO of TAG Heuer.

Baselworld - TAG Heuer’s Third-Generation Connected Watc

“I am proud to celebrate the launch of our new TAG Heuer Connected, a stunning watch that uniquely combines elegant craftsmanship with a state-of-the-art digital experience geared towards sports and performance,” said Arnault. “As an avant-garde brand, innovation is at the heart of everything we do and this piece is a true statement to the watchmaking industry.”

TAG Heuer

Founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, TAG Heuer timepieces are designed for those who love challenges. Our influence is enhanced by our unique communication based on three pillars: sport, lifestyle and heritage, embodying our legacy and DNA. Our partnerships and ambassadors illustrate our open-minded and open-door culture, with the most prestigious and avant-garde names teaming up with TAG Heuer: the Red Bull Racing Formula One team, the Formula 1 Monaco Grand Prix, the Formula E championship, the biggest football leagues in Europe, the Americas and Asia, Manchester United, trendsetter Cara Delevingne, and actors Chris Hemsworth and Patrick Dempsey.

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