March 23, 2019
"Innovation is in our DNA"
Hublot is known for its expertise in new materials and involvement arts, sports and more. Ricardo Guadalupe shares his insights.
Is there something new in materials this year?
We invest a lot in R&D, design, materials and movements – in technology – in order to constantly bring innovation into our products. Through our Art of Fusion concept, we are able to create cutting-edge watches and have a very strong identity. Thanks to technology and to our engineers, we continue to create groundbreaking products such the Big Bang Unico Red Magic, with the first red bright ceramic in the world, and Magic Gold, which is the world’s most scratch-resistant 18-karat gold. Innovation is in our culture, as it is part of our DNA.
You have two main pillars of interaction: Ferrari and football. Will these be the focus for 2019?
Kylian Mbappé is the newest addition to the Hublot family, joining the legendary footballer Pelé. Being able to bring together Pelé, who is the patriarch of our Hublot Family, and Kylian, our youngest-ever ambassador, is just one of those unique moments in life, an instant where time stands still to mark history forever. On the automotive side, since 2011, Hublot and Ferrari have been fusing the very best of watchmaking and automotive expertise by making uniquely designed timepieces characterised by innovation, excellence and performance. Our collaboration has proven to be a real success.
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