April 30, 2019
Variety and personalisation
Anyone who is looking for jewellery chains finds them at Schofer, which offers chains made of gold, platinum, palladium, silver, stainless steel, titanium, tombac and brass. From fashionable on-trend products and piece goods to manufactory-made chains to satisfy the most discriminating standards, Schofer has them all, as well as components for further processing by manufacturers, such as clasps, end caps and eyelets.
As one of Europe’s leading manufacturers of jewellery chains, Schofer stands for variety, top quality, creative design, competitive prices and reliable service. Schofer exports over 95 percent of its production, which proves that international buyers trust this company and its staff of 120 experienced, multilingual employees. This also proves that purchasers rely on Schofer’s typically German traits such as reliability, flexibility and courteous service.
Based in the ‘Gold City’ of Pforzheim, the company always caters to the latest trends, so, in addition to other items on display at Baselworld, the company is also presenting perfectly formed gold chains. “Chains with square or navette-shaped links are currently en vogue,” says Managing Director Mathias Kohlhammer. “Regardless of whether the chains are made by hand or by machine, gold is always a valuable companion. It’s the fine details that make the difference,” Kohlhammer adds. Unusual this season is the exciting combination of white gold with white paint and diamond cut.
The company is offering its international clients three different ways to personalise jewellery chains with their own brand name or logo. For example, one way in which all of the links in a chain can be individually lettered is by ultra-precise automated lasers. Jewellers who prefer branding on the clasp can also opt for this type of personalisation. Last but not least, logo plaques in various shapes and sizes can also be used to individualise the chains.