What’s your guess: how many people work behind the scenes at a show like Baselworld? Five? Fifty? Five hundred? The truth is: we really can’t give you an exact number. Because in addition to our permanent Baselworld team, a large number of stand constructors, architects, security and cleaning staff, hostesses and couriers, flower couriers and chauffeurs, programmers and photographers, cutters and designers, cooks and speechwriters, and many other people contribute toward ensuring that Baselworld is a high-class and unique event year after year. Each of these individuals makes their own personal contribution. Each cogwheel meshes with its neighbour.
The Messeturm in the heart of Basel is where all the threads come together. This is the command centre from which the Baselworld team choreographs all the large and small components that combine to form the big picture: from the Commercial team, which looks after all the exhibitors’ needs, to the new Hospitality team, which assures that exhibitors and visitors feel welcome and at ease from the moment of their arrival in Basel and successfully negotiates with partner hotels and restaurants; and from the Logistics team, which must know and plan everything that takes place in the exhibition halls and how the exhibits and the exhibition stands get into and out of those halls, through the Event team, which plans and organizes every detail of all events from the opening press conference to the final cocktail, to the Communication and Marketing team, which assists the numerous journalists from around the globe and assures a consistent image for Baselworld.
They all share one goal: to make Baselworld a success for exhibitors and visitors alike.