Picchiotti Earrings

mars 25, 2019

Born to be manufacturers

Giuseppe Picchiotti, founder of the Italian high jewellery brand Picchiotti, talks about the fair’s first four days

What are your personal impressions of the new Baselworld?

Giuseppe Picchiotti: It’s a little too early to draw a conclusion, but generally we are happy. The results are good and the number of visitors was excellent, but I think there is still a lot of work to do for a successful future for Baselworld. You outfitted fashion models with your jewellery for the new fashion show.Guiseppe Picchiotti

How did you like the event?

I think the catwalk is quite an attraction. It is good to be there and to show our jewellery to a large audience. The fashion show is one of the new steps for which we are very grateful. What are your most successful collections? Many people know us because of our ‘Classics’ collection, which remains the pillar of our company. But we have also very successfully developed our ‘Xpandable’ collection, which has brought us an incredible amount of business.

What role do coloured gemstones play in your designs?

The traditional use of emeralds, rubies and sapphires is a very important part of our business. They were actually the key feature of Picchiotti. Using those gemstones now in our Xpandable line has also been extremely fruitful for us.

Your primary sales market is the USA. Do you have any shops of your own there or elsewhere?

No, zero! We were not born to be retailers. We were born to be manufacturers. For us, it is important to design, to produce the models and the finishing, and to set the stones. This is our world.

Picchiotti S.r.l.

Giuseppe Picchiotti made his foray in the world of fine jewelry in 1967 when the Picchiotti atelier opened its doors in Valenza, Italy. Picchiotti’s sophisticated jewelry is entirely created at the company’s manufacturing atelier, which allows for unparalleled excellence in the execution. Picchiotti’s designs are traditionally inspired by classical lines and are characterized by the elegance of their style. They are described as timeless, heirlooms to be passed to a favourite niece or daughter.

Hall & Stand

  • 1.1 | D59