Portrait of Julien Tonare

mars 23, 2019

“An ultimate achievement”

Julien Tornare, CEO of Zenith, shares details about the cutting-edge Defy Inventor

How will Zenith celebrate its 50th anniversary? 

Julien Tornare: In addition to an exclusive world tour called the ‘Grenier Club’, with 12 anniversary dinners, we are presenting a 50-piece limited-edition anniversary set with three chronographs complete with the El Primero’s tricolour counters.  

What is next for Defy?

Enter the Defy Inventor: the wholly urban industrial interpretation of the much-acclaimed 10- piece limited-edition Defy Lab, which is regulated by a revolutionary oscillator developed by our manufacture and launched in 2017. The Defy Inventor, which will be produced in a run of several hundred pieces, is equipped with its own patented regulating organ. The fact that Zenith is capable of developing and producing an entire movement with a regulating organ represents the ultimate achievement for a manufacture. This achievement replaces the sprung balance used in watchmaking for over three centuries. A major innovation for the industry, it offers a number of benefits, including the elimination of contact, friction, wear and deformation, all while increasing reliability and stability, as it is made of mono-crystalline silicon and therefore insensitive to temperature variations and magnetic fields. In addition, its escape wheel has flexible blades, a first in the watch industry. These qualities are triple-certified.Zenith Defy Close-up

What has been your biggest challenge since taking over the brand?

Perhaps the need to modernise our image as a truly 21st century brand with a great tradition from which we can benefit but should not rely on. We have had to be ruthless in terms of streamlining our offer in line with our strategy to go for quality over quantity while focusing on product design, rationalising our distribution and ensuring we are in touch with our customers.

ZENITH Branch of LVMH Swiss Manufactures SA

Since 1865, Zenith excelled in daring and innovation. Soon after its founding in Le Locle by visionary GFJ, Zenith gained recognition for its precision, source of 2.333 chronometry prizes. Famous for its legendary 1969 El Primero caliber accurate to the nearest 1/10th of a second, the Manufacture has since developed over 600 movement variations. Driven by tradition and dynamic, avant-garde thinking, Zenith today offers new vistas in time measurement, including 1/100th of a second timing.

Hall & Stand

  • 1.0 | D05
ZENITH Branch of LVMH Swiss Manufactures SA
Rue des Billodes 34
2400 Le Locle
Switzerland
info@zenith-watches.com
http://www.zenith-watches.com

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