Mido president Franz Linder talks about the brand’s Baselworld premieres
Mr Linder, what surprises does Mido have in store for us in 2018?
“Celebrating its hundredth birthday in 2018, Mido especially showcases its traditional values, which have always been the basis for the brand’s success, even though the world has changed enormously. These values are innovation, aesthetics and functionality. The product per se has always enjoyed top priority at Mido. That’s why it’s not surprising that we are celebrating this anniversary with a large number of exclusive watches for the friends of the brand.”
Franz Linder, president of Mido