TAG Heuer Autavia family 2019

六月 25, 2019

Reintroduction of a legend

In a move designed to recall one of its finest timepieces, TAG Heuer unveils the Autavia Isograph chronometer

Back in the early 1930s the Autavia dashboard timer made its debut from Heuer, which continued to create the timer from 1933 to 1957. The original timepiece was built for both automobile racing dashboard instruments and cockpits. Its name is also a combination of those two fields. However, when the instrument was no longer made, Jack Heuer turned the Autavia into a chronograph wristwatch that he introduced in 1962. It was produced for just over 20 years until 1985 and never again presented as a complete collection  – until now. At Baselworld, TAG Heuer introduced the Autavia as a new pillar of the brand’s timepiece collections. 

TAG Heuer AutaviaTotally revamped but yet still carrying inspiration from the original Autavia, the new collection boasts state-of-the-art timing with vintage designs and avant-garde materials. In fact, the new collection uses the proprietary TAG Heuer Isograph carbon-composite hairspring that is shock resistant, anti-magnetic and unaffected by gravity. The automatic Calibre 5 housed within the new Autavia watch beats at 4 Hz and offers 38 hours of power reserve.  According to TAG Heuer, the name ‘Isograph’ is derived from the Greek word ‘iso’, which means ‘equal’ and refers to the “stable and consistent movement of the component”.

TAG Heuer Autavia detailThe Autavia collection launches with a 42 mm three-hand watch with Super-LumiNova hands and numerals on a rich blue dial.  The chronometer-certified watch offers a date indication at 6 o’clock on the dial and features a bi-directional bezel of blue ceramic. The case, water-resistant to 100 metres, and lugs are made of stainless steel, while the bevelled finish of the lugs recalls the Autavia watch from the 1960s.  The watch is offered with either a rich brown vintage-style leather strap or an interchangeable steel bracelet.  The case back features a propeller image etched into it. 

TAG Heuer

Founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, TAG Heuer timepieces are designed for those who love challenges. Our influence is enhanced by our unique communication based on three pillars: sport, lifestyle and heritage, embodying our legacy and DNA. Our partnerships and ambassadors illustrate our open-minded and open-door culture, with the most prestigious and avant-garde names teaming up with TAG Heuer: the Red Bull Racing Formula One team, the Formula 1 Monaco Grand Prix, the Formula E championship, the biggest football leagues in Europe, the Americas and Asia, Manchester United, trendsetter Cara Delevingne, and actors Chris Hemsworth and Patrick Dempsey.

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